The Book The Intention Economy

The Intention Economy

Details Book

  • Autor: Doc Searls
  • Editor: Harvard Business School Press
  • Relaese Date: 01 May 2012
  • ISBN: 1422158527
  • Format Book: PDF, Epub, DOCx, TXT, Audio, MOBI
  • Number of page: 320 pages
  • File Size: 55MB
  • Rating:


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Description The Intention Economy de Doc Searls:

Who owns the marketplace? Is it business--or the customer? According to Searls, widely read journalist and blogger and co-author of "The Cluetrain Manifesto," customers are creating an imperative shift in the way goods and services are delivered in this economy. Doc Searls is senior editor of Linux Journal, coauthor of The Cluetrain Manifesto, and one of the world's most widely read bloggers. In The World is Flat, Thomas L. Friedman calls him "one of the most respected technology writers in America." Searls is a fellow at the Center for Information Technology

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Comments

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